Anna Alex started her professional career at Rocket Internet Berlin after her studies in economics in Freiburg and Paris. She mainly managed high-profile projects like Zalando and Groupon. After this she moved to Zürich to lead the IT/Product team of the Swiss group-buying market leader DeinDeal. In winter 2012 she came back to Berlin to fulfill her dream of founding OUTFITTERY together with Julia Bösch.

Marc has driven his company Fashion4home into a multi-channel retailer, after being a traditional Pure Player, Fashion4Home have reached opened 6 offline showrooms in the past 12 months. Through this offline establishment he has seen basket values reach over 20,000 Euros. His offline presence has also seen him open up new non-marketing channels as well allowing him to connect with customers better and enhance the strength of his websites.

Daniel is the Head of Online Transformation at Vodafone Deutschland, his passion is revolutionising the Vodafone mobile experience and specialises in creating efficient and customer centric strategies.

Dirk Bartels is the Chief Product Officer of idealo internet, he will speak about various data streams that are available to an eTailer, offering insight on what purpose and business benefits the data and how this can be used to analyse the data.

Martin Barthel is Senior Director Verticals & eBay Kleinanzeigen at eBay in Germany. He is responsible for the further development of the German eBay marketplace with particular focus on the areas of Home & Garden, Electronics and eBay Motors. Additionally, he is also responsible for eBay Kleinanzeigen.
 
Martin Barthel joined eBay in November 2005, initially working in Corporate Development for eBay Germany. Shortly thereafter, he led the German Pricing team and was responsible for the launch of a completely new business model for commercial sellers as well as for the so-called “Volksauktion” for private sellers. That was followed by a move to Great Britain where he took on the role of leading Buyer Experience at eBay UK. In 2012, he resumed his work back at eBay Germany before starting his most recent responsibilities as Senior Director Verticals & eBay Kleinanzeigen.

Prior to joining eBay, Martin Barthel worked for the fashion brand Chanel as a strategic marketer from 1996 to 2001. Subsequent to this, he worked as a Management Consultant for the Boston Consulting Group for four years.

Martin Barthel studied economics at the EBS in Oestrich-Winkel and also at the ESCP-EAP in Paris, Oxford and Berlin. He currently lives in his hometown of Berlin together with his wife and two daughters.

Bengt Behn looks back on 10 years of professional experience in the online marketing industry. Over the course of his career he focused on performance marketing disciplines including online advertising, programmatic technologies and SEO. Today, Bengt works as Industry Director at programmatic display provider Sociomantic Labs in Berlin. Previous employers include Zanox and eprofessional.

Thilo Bendler Vice President Knowledge Management for Otto Group. Having moved into the role in 2012, Thilo's main responsibilities include consulting of all Otto Group Companies with a focus on Marketing, Sales, Assortment and Strategy. He also oversees organisation of Know-how Exchange for the Otto Group, and development and maintenance of the DACAPOi Best Seller data base.

Ilan Benhaim is the CEO and Co-Founder of Vente-privee, Vente-privee is one of Europe’s leading Private Shopping Clubs and Ilan is responsible for the strategic decisions of the firm, in particular his most recent focus is on Mobile as a tool in the Omni-channel process. Encouraging conversion and sales through this channel.

Jacob Borup has been working with eCRM the major part of his work life. Before coming to TOP-TOY he working with Coop Denmark, the largest grocery retailer in Denmark, digitizing their loyalty program, and moving communication from above the line print communication to 1-1 digital communication.

Alexander Brand is Founder and Managing Director of windeln.de, the leading online retailer for baby and children products in the D/A/CH market. windeln.de carries everything from diapers and food to clothing, gear and toys - more than 85.000 different products from 1000 brands for babies and mothers. At the event, he will be talking about how to encourage long-term ROI for your e-shop.

In his role as the chairman of the VIR he committed himself in particular for the encouragement of innovation as well as the reinforcement of transparency within the online tourism industry. This commitment combined with his experience turned him into the spokesperson of the online tourism industry. Nowadays he is much asked for discussion partner at universities, conferences as well as for the media. Lately he has had several TV appearances as for instance in the show “stern TV” from RTL and in the public TV channels. This year he was called into the tourism advisory board of the federal ministry for economic affairs and energy.

Mirko finds that through doing strong, data driven market research he has been able to drill into the core target group as Mr. Spex, thus improving his customer’s lifetime value. This way he can cater to the existing customer base based in a more strategic fashion. In particular he has achieved triple digit growth as a result of these new strategies.

In 2010, Graham Cooke and three other ambitious Googlers flew the nest and formed a new breed of data intelligence company. Qubit's mission is to help businesses get closer to their customers by discovering behavioural insights in visitor data and delivering personalised content to improve the online experience. In four years, Qubit has grown from four to over 100 people, and features a hearty mix of data scientists, artificial intelligence engineers and visionary analysts. The secret to their rapid growth lies in Graham's instinctive ability to embrace the latest technological breakthroughs, taking advantage of the cloud and advances in big data processing power.

Ozgur Dogan is the Chief Marketing Officer of Hepsiburada, which is the leading e-commerce company in Turkey.  As the Chief Marketing Officer, Ozgur is responsible for increasing customer value, improving marketing ROI and maximizing effectiveness of all digital and offline channels at Hepsiburada. Prior to joining Hepsiburada, Ozgur held General Manager positions at Merkle, which is  largest privately-held customer relationship marketing agency and the fastest-growing agency of any discipline in the U.S for 2013.  At the event, he will be talking about the winning e-commerce growth strategies in the Turkish market.

METRO C&C is leading wholesaler company active in 27 markets (Europe, Asia and Russia) with focus on independent business. Ales is responsible for creation digital strategy addressing different needs from METRO customer and different life cycles from each country. He led implementation of different digital communication solutions in all METRO markets and he is responsible for launch of different eCommmerce platform across METRO countries. At the event he will talk about usage of customer’s feedback in digital channels to improve customers satisfaction and increase customers centricity within METRO company. 

Cengiz Dülger has been the Head of Web Conversion for Sky Germany since July 2012. Cengiz is responsible for the new customer area on the sky.de and responsible for the development of new innovative approaches and concepts to increase conversion. In particular his primary skills range from web analytics, across SEA / SEO through to conversion optimization collect. At eTail Germany 2015 Cengiz will be discussing mobile conversion.

Thomas Escher is Director for France, Austria and Switzerland of myToys.de GmbH, which is one of the largest online companies of Otto Group. He is thus managing the Western European international business of his company. Founded in 1999 and being part of Otto since 2000, myToys.de GmbH is one of the first movers and now one of the market leaders in the German “She-Commerce” online business, with a product range centred around kids and family. At the event, he will take part in the Un-Conference Live! Reflecting on the issues of the day.

Lutz Finger, a director at LinkedIn, is an authority on social media and text analytics. He's also co-founder and former CEO of Fisheye Analytics, a media data-mining company whose products support governments and various NGOs, such as the Organisation for Economic Co-operation and Development (OECD) and the International Olympic Committee, which was acquired by the WPP group. Lutz is a highly regarded technology executive who built a sales centre for Dell Europe as well as an incubator for mobile applications at Ericsson. He is a board member at several data-centric corporations in Europe and the US.

Terry Freiherr von Bibra is Chief Retail Officer Omni-channel at Karstadt.de. Prior to joining Karstadt, Terry was Vice President Market Places at Yahoo Emea. Prior to that he ran Online Marketing and Business Development for Amazon Europe.

Matt joined Equinix in 2012 and his role involves working with Content & Digital Media (CDM) companies across EMEA to advise on the best methods of interconnectivity to help support and grow their business and improve end-use experience. Equinix’s CDM vertical embraces the Broadcast, Publishing, eCommerce, Gaming, Advertising & Social Media sectors.

Fabian is the Managing Director for Ludwig Beck, one of Germany’s leading perfume and luxury retailers – he has led the transformation of the mobile website into a responsively designed and more efficient site – where they have seen a huge increase in mobile conversion and traffic.

Luca’s proudest business achievement is the re-launch of Swiss.com into a revolutionised customer experience featuring responsive design, digital travel guides, personalised information, responsive design and innovative customer experience.

Sebastian is an expert in online marketing and now works for Wayfair, one of the worlds largest Pure Players. Before this he was responsible for leading Zalando’s mobile and Search marketing, building it essentially from scratch over a period of 5 years, turning it into an international and multimillion pound revenue stream.

Bol.com opened its doors on 30 March, 1999. Almost 16 years later bol.com is the largest (web)shop in the Netherlands and Belgium and market leader in the field of online sales of books, entertainment, electronic devices and toys, with over 5 million active customers.

Feike Groen started at bol.com in 2006 as the IT development manager and succeeded in transforming the IT department to a lean set of teams with a strong focus on delivering business value every sprint. Before joining bol.com in 2006 Feike worked in IT for more than 10 years, as a hands-on, agile project manager eager to communicate and bringing business and IT together. This also has focus in his current role, IT Director Architecture & Shopping Experience, and is the key to excelling in innovation in the short as well as the long term.

Vijayanta Gupta is the Director of Industry Strategy and Marketing at Adobe Systems. Based in London, he leads Adobe's Industry Go-To-Market initiatives for Digital Marketing across Europe, Middle-East, and Africa regions. Throughout his career, Vijay has helped some of the best-known brands worldwide in generating incremental revenues and/or in achieving operational efficiencies through online as well as offline business initiatives. He regularly shares his perspectives on how organisations should exploit Digital in his blog at CMO.com.

"Michael has worked in advertising and marketing for 17 years across the retail and automotive sectors, for companies such as ebay, BMW and General Motors.

Before joining Google, Michael was the CEO of eprofessional, one of the larger performance agencies in the market place, with a team of a 100+, offering great value to clients. Prior to that, he was the CMO of Zanox where he embraced Europe's biggest Performance Advertising Network, internationalizing marketing, and implementing BI and performance metrics for Marketing & PR.

As a Regional Director at Google, Michael now leads the evangelization and development of the Programmatic ecosystem across Germany, Austria, and Switzerland. "

Stefan Haubold is the Co-Founder/Global Managing Director of Carmudi, now recognized as the world’s fastest growing car classified owing to its tremendous growth map in 20 countries across Asia, Africa, Latam and Middle East. Driven by a strong passion for cars and entrepreneurship, Stefan has managed to capture different markets with a very 'Glocal' approach. At the event, he will be talking about how to engage audience in new markets.

Dr. David Hoeflmayr is CEO of Thomas-Krenn.AG, The fast- growing online server manufacturer has received numerous innovations and awards for customer experience - the online shop, in processes and products. He brings over 20 years of multi-channel experience. Previously, he served as CSO / COO at Apple dealer GRAVIS during its transition from a steady dealer to multichannel player. Prior to that, he built the Berlin cable operator Tele Columbus as COO a powerful multi-channel sales team. Dr. Hoeflmayr holds degrees in psychology, sociology , business administration and law. He teaches at the University of Munich and is an active member in the Munich district.

Herr Hoermann is the Regional Sales Manager at SOASTA. With over 20 years experience with privately held and public companies in the software and technology markets, Harald brings this to bear in SOASTA's DACH operation.  Both Harald and SOASTA's focus is supporting organisations to ensure that their website and apps perform at their peak and deliver flawless performance in support of the e-commerce strategy.

Jan Hoffmann has more than 15 years of experience with mobile services with knowledge from networks, mobile services, operator experience, content and broadcast services. The portfolio of services run by The LEGO Group with Jan Hoffmann as Senior Mobile Architect includes the responsive web and a large number of apps ranging from virtual catalogues, marketing games, 3D building instructions and control apps. Jan Hoffmann has lectured at conferences worldwide, sharing his experience and insight in technology leadership and business development and joined the Google Mobile App Developer Advisory Board in 2013.

Maud Hoffmann is the Head of e-commerce for melectronics the largest electronics retailer in Switzerland and a member of the Migros Group. She is an expert on Multi-channel development and passionate about e-commerce and the Digital world. Previously she has worked at Apple and it’s DACH development.

Markus has over 20 years of management experience ( marketing, sales and e-business ) in the FMCG sector in international branded companies Nestlé, Brita and in Consulting. Markus is responsible for the Nestlé brand in Germany and leads the consumer platforms nestle-marktplatz.de and ernaehrungsstudio.nestle.de . With his particular focus on growing the Social elements of the Nestlé brand.

Neil is responsible for Signal's operations across EMEA, driving the company's European expansion plans and heading teams in the UK, France, Germany and Dubai.  He solves marketers and media owners’ need to drive connectivity between brands and customers throughout the  sales and marketing funnel, bridging the gap between digital and physical.
Neil has 15 years experience in data, digital advertising and marketing. As the former Managing Director of BrightEdge Technologies (APAC region) he helped clients profit from a brand and economic perspective, creating stronger leverage and equity between paid, owned and earned media. This resulted in explosive growth for BrightEdge.
Prior to joining BrightEdge, Neil was the Commercial Director at Acxiom, developing key  relationships among leading media agencies, publishers and top CMOs across APAC and delivering significant revenue growth.  He helped to build a targeting and measurement service and client engagement teams (sales, pre-sales, consulting, account management and operations) across the media ecosystem. He developed the ANZ sales strategy  and forged partner relationships with global and local brands, including Facebook and Google.  His  business strategy included a strategic channel/vendor partner program which rapidly transformed the company and increased revenue.
In 2010 Neil was voted APAC Sales Professional of the Year. He holds a BA (Hons) in Marketing from The University Of Kent.

Ulrich Kaleta is the former Marketing Director for Notebooksbilliger and an e-commerce expert, as an independent consultant Ulrich assists firms in their online marketing needs.

ArjanKerkhoff, has a broad experience in delivery management. Before starting at MetaPack in November 2014, he worked 25 years at PostNL where he was responsible for the development of and the relationship with Strategic and Key Accounts, both domestic and international.At MetaPack he is a member of the Group Sales Board and responsible for the company growth in the Central European Region. He has a Master’s degree from the University of Maastricht where he accomplished the Studies International Management.

Dr. Felix Kreyer is the Online Director at Marc O’Polo, one of Europe’s leading modern casual fashion brands in the premium segment. He manages Marc O’Polo’s online shops in several European countries and oversees the brand’s cooperation with major online fashion retailers. Prior to his role at Marc O’Polo, Felix was VP Markets at Zalando, Europe's biggest online footwear and clothing retailer. He also worked as a Project Manager at McKinsey in Berlin for seven years. Felix studied business at Bayreuth University and ESCP Europe in Paris, Oxford and Berlin.

Alexander Krull joined Webtrekk in 2007 and has been heading the Sales and Marketing department for the DACH region since 2009. He was previously head of sales at EIHaST GmbH, and project manager at Rohde & Schwarz where his teams implemented Web-based sales platforms. Alexander holds a degree in Industrial Engineering & Management from the Wildau Institute of Technology.

Melanie is Head of Site Optimisation at Staples Europe, the world’s largest office products company with a presence in more than 26 countries throughout North and South America, Europe, Asia and Australia. Having started out on the acquisition side of online strategy as an international media buyer and affiliate manager, she brings well-rounded knowledge of both the demand and e-commerce channels to her commercial strategy, underpinned by analytical expertise. She has been focused primarily in the area of conversion optimisation for the past 6 years, and is fascinated by the way data, customer insights, psychology, personalisation, marketing and UX design all converge within this discipline. She currently heads up a specialist team focused on ecommerce analytics, testing, personalisation, usability and onsite search optimisation who use data, user testing and qualitative feedback to deliver business and user experience improvements.

Dirk Lauber is currently responsible for all of the e-commerce activities of the Baur Group in Germany, Austria and Switzerland with an online demand of approximately EUR 1 billion. In addition, he currently leads the fourth largest German e-commerce agency with in-house service for approx. 40 Otto Group companies around the world. As CEO of the online advertising and consulting firm Octobo he supports about 20 companies of the Otto Group in online store activities. Among others Baur.de were nominated imwalking.de for the E -Commerce : " Online Shop of the Year ", " Innovation Award " and "Best Mobile Shop".

Dr. Christoph Lütke Schelhowe is VP Customer Experience at Zalando, one of the biggest online shopping destinations for shoes and fashion in Europe. Zalando is well-known for its inspiring and convenient shopping experience, contributing to the impressive growth over the last years. At the event, Christoph will talk about how to engage customers through a highly personalized experience, helping customers to find the right product with data and curation approaches.

Christopher Maaß has been the Chief Marketing Officer and a member of brands4friends’ management team since November 2010. He is in charge of the marketing and customer service department. During the acquisition by eBay, he was involved in the further development of the company and also its integration into the eBay corporation. Christopher Maaß has many years of experience in the e-commerce industry: he started his career in business development at eBay Germany where he managed the Online Marketing department till 2008. Between 2009 and 2010 he acted as CMO of the startup incubator Rocket Internet.

Jan-Hendrik Mau, Head of E-Commerce in the Wortmann Fashion Retail GmbH & Co. KG (WFR), is responsible for the management and development of the E-Commerce business. This includes the Tamaris Onlineshops of Germany, Austria  and France. The Wortmann Fashion Retail is part of the Wortmann-Group, Detmold, Germany. With a pair volume of 52.6 million pairs the Wortmann Group is among Europe`s largest shoe production and sales company. The company is the European market leader in fashionable ladies`s shoes. As well as the top brand Tamaris, the corporation also includes the brands Marco Tozzi, Caprice, Jana and s.Oliver shoes.

Erik Meierhoff is Chief Strategy officer at Rakuten, one of the world's leading Internet service companies. Rakuten.de is a leading German shopping portal and a provider of online shop solutions with a diverse and ever-expanding range of products. Visitors to www.rakuten.de currently have a choice of approximately 22 million products from more than 7,200 sellers across Germany.

Before joining Equinix in 2014, Klaas has been working as Solution Architect at Tata and NTT Communications, designing Global Wide Area Networks for multinational customers and evangelizing new technologies. He has a track record of 16+ years working in the telecommunications industry working in various roles in the intersection of sales and engineering, bridging technology knowledge between both sides.

-    Im Bereich Key Account Management der arvato Consumer Products verantwortlich für den größten Kunden Esprit
-    Langjährige Erfahrung in allen Bereichen entlang der E-Commerce Value Chain mit Fokus auf internationalen Fashion-Onlinehandel
-    Experte für Customer Experience, Omnichannel Operations  und Return Rate Optimization
-    Bei arvato seit der Übernahme der NETRADA im Februar 2014. Im Unternehmen seit Juli 2008. Start bei der Heycom (später NETRADA) als Projekt Manager. 2010 Übernahme der Verantwortung für das Esprit-Geschäft
-    Studium der Betriebswirtschaftslehre an der Hochschule Konstanz mit Auslandssemester in Hong Kong
-    Frühere Arbeitsstationen: Verschiedene Praktika (Fashion, Consulting), dann Manager Products in einem Start-up für Social Network Solutions.

Linh Nguyen is the Co-Founder of Kisura.de, the first personalized clothing service for women in Europe that digitalizes the shopping experience of a traditional fashion boutique. With a strong background in finance and e-commerce combined with a great passion for fashion and entrepreneurship Linh and her Co-Founder Tanja managed to establish a complete new and innovative commerce concept with the potential to disrupt a billion EURO market. At eTail Linh will outline the current challenges in online retail and will share the key success factors of curated shopping. 

Andreas is responsible for business development in EMEA at Lithium. Lithium is the market leader for social business solutions built on communities. He is a professional with over 20 years of experience in consulting, sales, marketing, business and corporate development working for leading international IT companies.

Erik has been a professional athlete in canoe slalom with his biggest achievement being world champion. Directly out of business school he turned his sports passion into business and founded www.vaola.de (formerly known as mysportworld.de), Vaola has the largest selection of online sporting equipment in Germany and Erik will discuss how to accurately analyse the relationship between a customers behaviour and their basket purchases.

Stefan Pfannmöller is Managing Director and founding partner of venture Stars, a company builder for e-commerce and digital media business models from Munich. During his time at Venture Stars he has, supported and grown: MIFLORA (online florists), Vaola (marketplace Sports) and ePetWorld (online pet supply stores) founded and created more than 250 jobs and achieved EUR 60 million revenue run rate in 2013. Stefan is also an Olympic athlete where he won a medal at the Olympic Games in Athens 2004 for canoe slalom.

Dirk Radetzki ist seit 2013 für den Vertrieb der Marketinganwendungen von Teradata in Deutschland, Österreich und der Schweiz verantwortlich. Als Managing Director und Mitglied der Geschäftsleitung der Teradata GmbH führt er alle operativen Einheiten vom Vertrieb bis zum Account Management, die führenden Unternehmen optimale Lösungen aus der integrierten Marketing-Suite zur Verfügung stellen.
Dirk Radetzki kann auf mehr als 16 Jahre Berufserfahrung mit leitenden Positionen in Vertrieb und Marketing zurückblicken, die er bei namhaften IT-Anbietern innehatte, u.a. bei Xerox.

2005 startete Dirk Radetzki seine Karriere bei Teradata, wo er signifikant zum Unternehmens-wachstum in den Branchen Government, Manufacturing, Pharma & Healthcare beitrug. Zuletzt verantwortete er als Bereichsleiter die Industriesegmente Financial Services sowie Travel & Transportation. Auch in diesen Bereichen konnte Radetzki das Geschäft von Teradata strategisch ausbauen und neue Kunden gewinnen.

Dirk Radetzki absolvierte ein Studium der Elektrotechnik an der Fachhochschule Bielefeld, das er als Diplom-Ingenieur abschloss. Außerdem erwarb er den akademischen Grad eines MBA an der Bath Business School (UK). Der 46-Jährige lebt mit seiner Familie in Bergisch Gladbach.

Glen Richardson, CMO at Fruugo.com, is an authority on cross-border e-commerce, an industry leader, international speaker and technology Entrepreneur. Before joining Fruugo Glen developed digital products including news distribution, content management, acquisition programs, consumer retention and analytics platforms. He has also judged various industry awards and sits many advisory panels.

Dominik is the Founder and Global CEO of HelloFresh, the world's leading meal kit delivery service. HelloFresh supplies households on three continents with fresh and high-quality ingredients and delicius recipes on a weekly basis. The business has taken the world by storm and been dubbed by the likes of Forbes, The New York Times and the Guardian "as a new category on the wider grocery market" and "a leader of digital innovation bridging the gap between food and tech". Dominik will share his experiences of three years HelloFresh at the event.

Tim Ringel is CEO of NetBooster Group, a leading independent digital performance agency with 500 employees and 20 offices around the globe. Tim started his first digital business (metapeople Group) in 1999 and merged it with NetBooster in 2011. He has worked on digital strategies for major blue chip clients and pure players in the last 16 years. Tim is an active startup investor and business angel in Europe with involvement in many companies in the technology, advertising, eCommerce, FinTech and 3D printing industry.

Christoph is the leader of the New Media and Digital division of Weltbild, he headed up the Tolino project development – Tolino has been a huge success as a rival to the Kindle. In his presentation Christoph will outline some of the successes of Tolino

Daniel Röthlin is the CEO of Ex Libris AG. He has been working for the Migros subsidiary since 2007 as Head of Retail. The experienced retail professional has built his professional career in several companies. Among other employers he worked in different positions at Jelmoli, Globus, Charles Voegele and diax Telecommunications.

In August 2009, Philip Rooke was made Spreadshirt's vice president and Managing director. He was responsible for the Shop Partner and Direct-to-Customer departments. In August 2010, he became part of Spreadshirt's management team and acted as Chief Marketing Officer. In May 2011, Philip was appointed as Spreadshirt's CEO and has been fostering the company's growth ever since. Philip Rooke possesses expedient experience in the e-commerce sector. Previously, he had worked for several media companies and start-ups as well as one of the UK's biggest retailers.

After beginning his career in advertising, Philip's professional ascent has been distinguishsed by high calibre roles within a variety of organisations. In the 1990s he joined Carlton Online as the Advertising and Sales Director and left as Managing Director two and a half years later to join Tesco.com as CEO of ivillage. There Philip led his team to launch the UK's first online DVD rental shop, as well as the development and execution of its travel site and grocery site. His final role before joining Spreadshirt was working with the largest online retailer of skincare in North America, SkinStore.com, where he launched SkinStore.co.uk as a startup in the UK.

Philip Rooke’s many years of managing ecommerce businesses has allowed him to see how Internet business models have evolved and new technologies emerged, providing him with first hand experience of discovering and implementing best practices in the Internet sector.

Frank Seemann is Division Manager Digital Print and Direct Business at Erfurt & Sohn KG, located in Wuppertal, Germany. Erfurt is global market leader in producing and distributing wallpaper for the professional and DIY markets. 7 years ago Erfurt launches its wallpaper for digital printing an won several prices. As an online-channel for the B2C- and SOHO-markets Erfurt operates the company JuicyWalls (www.juicywalls.com). Frank is the CEO of JuicyWalls and will show the audience the omnichannel strategy of Erfurt & Sohn. In addition he will explain why the E-commerce business strenghtens the brand value of Erfurt's core businesses.

Timo Seewald begann seine eCommerce Laufbahn im Jahre 2000 bei OTTO. Nach einem Jahrzehnt in den Bereichen OTTO.de, interne Unternehmensberatung und digitaler Medienproduktion zog es ihn zum Full Service eCommerce Dienstleiter Wiethe, wo er u.a. die Webshops von Marc O’Polo und Engelhorn verantwortete. Seit 2,5 Jahren betreut er als Senior Industry Manager bei Google große Fashion-, Sports- und Möbelretailer. Außerdem ist er seiner eCommerce Passion treu geblieben und ist zusätzlich Hauptansprechpartner für das Produkt Google Shopping in DACH

Arne is the Managing Director for Moebel,de Germany’s largest online Homeware website. In particular Arne specialises in creating dynamic marketing strategies that helps to drive the large volumes of traffic Moebel.de experiences each month.

Frederieke Ubels has been working for bol.com for 10+ years. She started as the manager of the book department, and switched to IT in 2007. Her background in the marketing department has played a key role in aligning the IT organization with the business departments within bol.com. As a Director IT Innovation she is responsible for continuous improvement of the innovation process at bol.com, alignment with business departments and for the transition to a DevOps way of working, to ensure scalability of the IT organization. This helps bol.com grow, stay ahead of the competition and hold its leading role in (e)commerce in the Netherlands and Belgium.

Gunnar Ulle advices leading brands and retailers of the global Demandware community on how to succeed in e-commerce, founded on the company’s shared success model. Besides his background as Designer, Developer and Consultant he has a strong passion to base his work on KPI. He likes to leverage insights on customer behavior and market adoption data  to drive optimization and business success.

As Strategic Consultant at Bazaarvoice, Christine is responsible for enabling clients to successfully use the Bazaarvoice word of mouth programme to build better relationships with their consumers by joining the conversation, listening to their needs and taking action upon their feedback. Before joining Bazaarvoice Christine has been working for different online as well as offline media businesses including Yahoo! and Mindshare consulting brands and retailers at global scale. Christine holds a Master of Arts in Media Studies.

The most interesting case the Philipp has worked on is the re-launch of the whole Sheego e-shop into a Responsive Design. This involved a migration onto a new Shopsystem and also a completely new design. Among the challenges, the developers had to learn how to reprogram the responses and approach for designing a shopping template within a responsive framework. They had significant challenges in bringing together the conception, design and development. To achieve this they combined agile and waterfall project management methods. As a result Sheego has seen a growth in sales and conversion.