eTail Germany 2015 (past event)

17 - 19 March, 2015

Maritim proArte, Berlin, Germany

Array

Simon Ritter


Managing Director
GTR Media Services

Check out the incredible speaker line-up to see who will be joining Simon.

Download The Latest Agenda

Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016


10:00 AM How to break down silos to create a truly Omni-channel organisation

• What does Omni-channel mean to you?
• How does it create consumer opportunities?
• How do you start this process?
• What are the development areas?
• What should you invest in first?
• Technology, Infrastructure, Staff, Branding
• What does a seamless ‘online’ and ‘offline’ brand look like?

5:10 PM How to adjust your mentality to adapt to local needs

• When are you ready to "go global"?
• Which markets do you enter first?
• Payments: which system to use? oHow do you negotiate the issue of foreign currencies?
• How do you navigate country regulations and local laws?
• Shipping and import costs Vs warehouse management • which is right for you?
• Translating the local language, are there any ways around this? How do you market your product in the new market?
• How do you benchmark against native, market rivals?