Terry Freiherr von Bibra

Chief Retail Officer Omni-channel
Karstadt, Yahoo and Amazon

Terry Freiherr von Bibra is Chief Retail Officer Omni-channel at Karstadt.de. Prior to joining Karstadt, Terry was Vice President Market Places at Yahoo Emea. Prior to that he ran Online Marketing and Business Development for Amazon Europe.

Check out the incredible speaker line-up to see who will be joining Terry.

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Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

10:00 AM How to break down silos to create a truly Omni-channel organisation

• What does Omni-channel mean to you?

• How does it create consumer opportunities?

• How do you start this process?

• What are the development areas?

• What should you invest in first?

• Technology, Infrastructure, Staff, Branding

• What does a seamless ‘online’ and ‘offline’ brand look like?

12:00 PM Omni-channel change management: Where the challenge really begins

• The two main hurdles

• Short vs Long-term

• Your customer’s worst enemy