Vijayanta Gupta

Vijayanta Gupta is the Director of Industry Strategy and Marketing at Adobe Systems. Based in London, he leads Adobe's Industry Go-To-Market initiatives for Digital Marketing across Europe, Middle-East, and Africa regions. Throughout his career, Vijay has helped some of the best-known brands worldwide in generating incremental revenues and/or in achieving operational efficiencies through online as well as offline business initiatives. He regularly shares his perspectives on how organisations should exploit Digital in his blog at CMO.com.