Mirko Caspar

MD
Mister Spex

Mirko finds that through doing strong, data driven market research he has been able to drill into the core target group as Mr. Spex, thus improving his customer’s lifetime value. This way he can cater to the existing customer base based in a more strategic fashion. In particular he has achieved triple digit growth as a result of these new strategies.

Check out the incredible speaker line-up to see who will be joining Mirko.

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Day 3 - Exploiting data analytics and Business Science to drive growth

Sunday, July 3rd, 2016

11:30 AM How pragmatic segmentation can leverage your marketing spend to gain ROI

• How can segmentation create a more usable attribution model?
• How can you use this technique to drive growth in your business?
• How many segments do you need to accurately prepare your marketing strategies?