eTail Germany 2015 (past event)
17 - 19 March, 2015
Maritim proArte, Berlin, Germany
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Day 1 - The future of Mobile in the German e-Commerce market
8:00 am - 8:50 am Registration and refreshments
8:50 am - 9:00 am Conference Director’s welcome
Nick Hendry, Conference Director, eTail Germany 2015
eTail Germany 2015
Nick Hendry
Conference DirectoreTail Germany 2015
9:00 am - 9:10 am Chairperson’s Welcome and opening remarks
9:10 am - 9:30 am Interpreting the future of mobile: What are the opportunities for you to master?
• The importance of mobile to any retailer cannot be understated, but where can you gain a commercial advantage?
• Opportunities – how can you identify these?
• How are Bonprix developing their mobile strategy?
bonprix
• Opportunities – how can you identify these?
• How are Bonprix developing their mobile strategy?
Michael Klar
Managing Director New Mediabonprix
9:30 am - 9:50 am Tolino as an example of digitalisation: How can German companies revolutionise their products?
• What was the strategy behind Tolino?
• Why has it been a success?
• How can your company take inspiration from this?
• How can your new product take on a global brand?
9:50 am - 10:30 am The impact of mobile on the in-store experience: How to take advantage of devices to drive in-store sales
• How can you use the mobile to drive in store sales?
• Can you benefit from driving your customers into stores?
• Tips and tricks to ensuring efficient web-to-store traffic
• Can you benefit from driving your customers into stores?
• Tips and tricks to ensuring efficient web-to-store traffic
10:30 am - 11:10 am Coffee and Networking Break
11:10 am - 11:30 am Responsive Design and the development of mobile conversion: Is it worth it?
• What are the key steps to an effective responsively designed mobile site?
• How has this increased conversion?
• What should you focus on?
• How has this increased conversion?
• What should you focus on?
11:30 am - 11:50 am How to optimise traffic on mobile devices
• How can you encourage more traffic to the mobile?
• How do you filter and direct your traffic more efficiently?
• How do you capture repeat traffic and encourage retention?
• Mistakes to avoid
• How do you filter and direct your traffic more efficiently?
• How do you capture repeat traffic and encourage retention?
• Mistakes to avoid
11:50 am - 12:10 pm How to integrate an independent front end system that benefits from lean and targeted service strategy
• When transforming an online strategy what are the Key variables?
• How can you produce a lean and targeted service strategy?
• Syncing your systems: where do you focus?
• How can you produce a lean and targeted service strategy?
• Syncing your systems: where do you focus?
12:10 pm - 1:10 pm Lunch and networking break
1:10 pm - 1:30 pm So we’ve decided to go Responsive? What have we learnt?
• How can you revolutionise your Responsive Design website?
• What are the features you need to be including?
• How do you overcome the challenges?
• What are the features you need to be including?
• How do you overcome the challenges?
1:30 pm - 1:50 pm Boundless Shopping: How to master Cross Channel?
The market for entertainment media is in a radical change. This shows clearly in the shift from stationary to shopping online. However, the customer expects to find what he is looking for everywhere: locally in the store, in the online shop, on the mobile phone and tablet be it with the app or the mobile optimized shop and last but not least by advice over the phone. From browsing to purchasing the customer uses different functions. Ex Libris has refined its cross-channel concept over the years which offers an easy handling and joyful use of whichever channel the customer chooses. This way he feels at home wherever he is.
1:50 pm - 2:50 pm Customers going mobile: How to reach customers across devices and channels
• How can you reach your new customers across devices?
• What is the most important channel?
• Should you target this channel?
• What are the key benefits of trying to reach customers across all channels?
• What is the most important channel?
• Should you target this channel?
• What are the key benefits of trying to reach customers across all channels?
2:50 pm - 3:20 pm Coffee and Networking break
3:20 pm - 3:40 pm How to increase conversion on your mobile site so you can achieve growth via this channel
The benefits of the responsive website: How can this encourage conversion, what are they key success factors?
- Can you utilize the app as a sales and loyalty tool?
- Improving your checkout to increase conversion
- What are the Key takeaways you should be aiming for?
- Can you utilize the app as a sales and loyalty tool?
- Improving your checkout to increase conversion
- What are the Key takeaways you should be aiming for?
3:40 pm - 4:40 pm Drill Down Roundtables
Speakers:
Michael Buller Director and Spokesman Verbunds Internet-Reisevertrieb e.V.
Cengiz Duelger Head of Website Optimisation SKY Deutschland
Glen Richardson CMO Fruugo
Daniel Roethlin Managing Director Ex Libris (Migros, CH)
Philip Rooke CEO Spreadshirt
Philipp Winklhofer Head of e-commerce Schwab/Sheego
Ozgur Dogan Chief Marketing Officer Hepsiburada
Dieter Kindl Chief Executive Officer Rakuten Austria
Michael Buller Director and Spokesman Verbunds Internet-Reisevertrieb e.V.
Cengiz Duelger Head of Website Optimisation SKY Deutschland
Glen Richardson CMO Fruugo
Daniel Roethlin Managing Director Ex Libris (Migros, CH)
Philip Rooke CEO Spreadshirt
Philipp Winklhofer Head of e-commerce Schwab/Sheego
Ozgur Dogan Chief Marketing Officer Hepsiburada
Dieter Kindl Chief Executive Officer Rakuten Austria
Conquering Responsive Design
Philipp Winklhofer, Head of e-commerce, Schwab
Optimizing mobile traffic
Cengiz Duelger, Head of Web Conversion, SKY Deutschland
Enhancing your Responsive Roadmap
Glen Richardson, CMO, Fruugo
Increasing mobile conversion
Ozgur Dogan, CMO, Hespiburada (Turkey)
Forget conversion: The value of browsing
Philip Rooke, CEO, Spreadshirt
Reaching customers across devices
Dieter Kindl, CEO, Rakuten
Mastering Cross-Channel
Daniel Roethlin, Unternehmensleiter, Exlibris
Using Mobile as a key for the Omni-channel experience
Michael Buller, Director and Spokesman, Verbunds Internet-Reisevertrieb e.V.
