Dirk Lauber

Head of e-commerce
Baur Versand

Dirk Lauber is currently responsible for all of the e-commerce activities of the Baur Group in Germany, Austria and Switzerland with an online demand of approximately EUR 1 billion. In addition, he currently leads the fourth largest German e-commerce agency with in-house service for approx. 40 Otto Group companies around the world. As CEO of the online advertising and consulting firm Octobo he supports about 20 companies of the Otto Group in online store activities. Among others Baur.de were nominated imwalking.de for the E -Commerce : " Online Shop of the Year ", " Innovation Award " and "Best Mobile Shop".

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Day 3 - Exploiting data analytics and Business Science to drive growth

Sunday, July 3rd, 2016

9:40 AM Managing your business data to assist in change management: How can a new strategy evolve and grow your business?

• How can data assist with change management?
• What are the key variables you need to be aware of?
• Growth through change? Is this always the case?
• Understanding your business science, how to replicate the market leaders