Dr. Felix Kreyer

Online Director
Marc O’Polo International

Dr. Felix Kreyer is the Online Director at Marc O’Polo, one of Europe’s leading modern casual fashion brands in the premium segment. He manages Marc O’Polo’s online shops in several European countries and oversees the brand’s cooperation with major online fashion retailers. Prior to his role at Marc O’Polo, Felix was VP Markets at Zalando, Europe's biggest online footwear and clothing retailer. He also worked as a Project Manager at McKinsey in Berlin for seven years. Felix studied business at Bayreuth University and ESCP Europe in Paris, Oxford and Berlin.

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Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

2:50 PM Delivering a local e-commerce experience with a global brand

• How do you establish a global presence that meets local needs? •What are the issues that stop you from utilising your current e-commerce platform?
• How can you integrate this to local vendor needs?
• What strategies can you re-use?
• What are the advantages to localising the business?