Anna Alex

Co-Founder
Outfittery

Anna Alex started her professional career at Rocket Internet Berlin after her studies in economics in Freiburg and Paris. She mainly managed high-profile projects like Zalando and Groupon. After this she moved to Zürich to lead the IT/Product team of the Swiss group-buying market leader DeinDeal. In winter 2012 she came back to Berlin to fulfill her dream of founding OUTFITTERY together with Julia Bösch.

Check out the incredible speaker line-up to see who will be joining Anna.

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Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

5:10 PM How to adjust your mentality to adapt to local needs

• When are you ready to "go global"?
• Which markets do you enter first?
• Payments: which system to use? oHow do you negotiate the issue of foreign currencies?
• How do you navigate country regulations and local laws?
• Shipping and import costs Vs warehouse management • which is right for you?
• Translating the local language, are there any ways around this? How do you market your product in the new market?
• How do you benchmark against native, market rivals?