eTail Germany 2015 (past event)
17 - 19 March, 2015
Maritim proArte, Berlin, Germany
Array
Day 3 - Exploiting data analytics and Business Science to drive growth
8:00 am - 8:50 am Registration and welcoming refreshments
8:50 am - 9:00 am Chairman’s opening address
9:00 am - 9:20 am Keynote Address: How to use Business Science to create growth in your e-Commerce business
• Data is important: How can you be more data centric?
• Where are the key areas you can use to stimulate growth in your e-commerce business?
• The keys to analysis – how you can use this to drive growth
• Where are the key areas you can use to stimulate growth in your e-commerce business?
• The keys to analysis – how you can use this to drive growth
9:20 am - 9:40 am Keynote Address: Helping customers to find their favourite products: How to improve the customer experience with data and curation
• Personalising the experience: Why is this so important?
• Giving them what they want, the power of suggestions?
• How can you improve the customer experience by segregating your traffic?
• Giving them what they want, the power of suggestions?
• How can you improve the customer experience by segregating your traffic?
9:40 am - 10:00 am Managing your business data to assist in change management: How can a new strategy evolve and grow your business?
• How can data assist with change management?
• What are the key variables you need to be aware of?
• Growth through change? Is this always the case?
• Understanding your business science, how to replicate the market leaders
• What are the key variables you need to be aware of?
• Growth through change? Is this always the case?
• Understanding your business science, how to replicate the market leaders
10:00 am - 10:45 am What’s next in e-Commerce: The evolution of the industry and its impact on your business
• Where will the industry go in the next 18 months?
• How will it evolve?
• What should you be aware of?
• New technology?
• New techniques?
• How will it evolve?
• What should you be aware of?
• New technology?
• New techniques?
10:45 am - 11:30 am Coffee and networking break in the exhibition hall
11:30 am - 11:50 am How pragmatic segmentation can leverage your marketing spend to gain ROI
• How can segmentation create a more usable attribution model?
• How can you use this technique to drive growth in your business?
• How many segments do you need to accurately prepare your marketing strategies?
• How can you use this technique to drive growth in your business?
• How many segments do you need to accurately prepare your marketing strategies?
11:50 am - 12:10 pm And Action: retail optimization and growth through big data
12:10 pm - 12:30 pm How to understand the relationship between customer behaviour and online product assortment
• The relationship between the consumer and the assortment is not always intuitive.
• Only base your decisions on data analytics to determine the right assortment width.
• For each business model, industry and customer segment the optimal assortment needs to be determined.
• Real world examples from vaola.
• Only base your decisions on data analytics to determine the right assortment width.
• For each business model, industry and customer segment the optimal assortment needs to be determined.
• Real world examples from vaola.
12:30 pm - 12:50 pm Analysis paralysis? How to leverage data to make better decisions, faster
• Your on page experience
• The content your website offers
• Your off page marketing (SEO, SEM, price comparison, affiliate networks, market places)
• The content your website offers
• Your off page marketing (SEO, SEM, price comparison, affiliate networks, market places)
12:50 pm - 1:10 pm How to design outstanding Omni-channel services
• Understand why, today, omnichannel services have already become state of the art
• Set your business apart from the competition you need to focus on services that inspire customers and deploy resources right
• Profit from a pragmatic method enabling you to re-engineer and design omnichannel services that perfectly match your customer’s and company’s needs
Namics
• Set your business apart from the competition you need to focus on services that inspire customers and deploy resources right
• Profit from a pragmatic method enabling you to re-engineer and design omnichannel services that perfectly match your customer’s and company’s needs
Tillmann Grupp
Strategy and Analysis ConsultantNamics
1:10 pm - 1:20 pm Help customers find what they need
1:20 pm - 2:20 pm Lunch and networking break in the exhibition hall / Worldpay private lunch (invitation only)
TECHNOLOGY ROUNTABLES
2:20 pm - 3:05 pm Various sessions running for 45 minutes eachHow to increase revenue through proper fraud management
Balduin Muller-Platz, European Sales Manager, Kount
Achieving the next generation of Digital Marketing interaction with Tag Management
Christoph Rade, Senior Account Executive, Tealium
Achieving successful international expansion: A special focus on China (via Tmall) and Russia
Lead by Hendrik Kummeling, International Director, wnDirect
How to be successful in Omni-channel retailing
Lead by: Sebastian Fleischmann, Sales Director, Oracle Marketing Cloud
Boost eCommerce Revenue By Enhancing Delivery Capabilities
Lead by: Arjan Kerkhoff, Sales Director Central Europe, MetaPack
Running for 45 minutes each
Sebastian Fleischmann
Sales Director DECH, Benelux & NordicsOracle Marketing Cloud
Christoph Rade
Senior Account ExecutiveTealium
CASE STUDY REVOLUTION
2:20 pm - 3:05 pm Remodelling the key indicators of an effective online marketing campaign: What does success look like?
Limited to 25 attendees
3:05 pm - 3:30 pm Coffee and networking break in the exhibition ha
3:30 pm - 3:50 pm How to inspire fashion customers: Do’s and Don’ts
• The story behind inspiration: What do fashion consumers look for?
• Online content? Unique content?
• Advice, reviews and creativity?
• Key learnings for inspiration
• Online content? Unique content?
• Advice, reviews and creativity?
• Key learnings for inspiration
3:50 pm - 4:10 pm How to revolutionise your customer experience on your online platform
4:10 pm - 4:30 pm How to overcome traditional industrial production: Omni-channel distribution a new retail approach
4:30 pm - 4:50 pm Tradition v innovation: How can you combine the two in online fashion
• Huge gap between online and offline retail - 2 parallel worlds
• By bridging the 2 worlds one can create a completely new and innovative concept providing customers with first class shopping experience characterized by high service level and convenience while benefitting from maximized return on investment on customer basis
• This exactly meets the needs of a huge target group (women between 30 and 60 years, service oriented with high aspiration level), which is today not addressed sufficiently by existing fashion ecom models
• Key learnings – what makes curated shopping more efficient compared to existing online commerce models and how can we solve the prevailing challenges in retail
