Erik Pfannmoeller

Founder
Vaola.de (Mysportsworld.de)

Erik has been a professional athlete in canoe slalom with his biggest achievement being world champion. Directly out of business school he turned his sports passion into business and founded www.vaola.de (formerly known as mysportworld.de), Vaola has the largest selection of online sporting equipment in Germany and Erik will discuss how to accurately analyse the relationship between a customers behaviour and their basket purchases.

Check out the incredible speaker line-up to see who will be joining Erik.

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Day 3 - Exploiting data analytics and Business Science to drive growth

Sunday, July 3rd, 2016

12:10 PM How to understand the relationship between customer behaviour and online product assortment

• The relationship between the consumer and the assortment is not always intuitive.
• Only base your decisions on data analytics to determine the right assortment width.
• For each business model, industry and customer segment the optimal assortment needs to be determined.
• Real world examples from vaola.