Ales Drabek

Director Global e-Marketing & e-Commerce
Metro C&C

METRO C&C is leading wholesaler company active in 27 markets (Europe, Asia and Russia) with focus on independent business. Ales is responsible for creation digital strategy addressing different needs from METRO customer and different life cycles from each country. He led implementation of different digital communication solutions in all METRO markets and he is responsible for launch of different eCommmerce platform across METRO countries. At the event he will talk about usage of customer’s feedback in digital channels to improve customers satisfaction and increase customers centricity within METRO company.

Check out the incredible speaker line-up to see who will be joining Ales.

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Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

12:40 PM How to use customer feedback as a driver of the Omni-channel experience: Embracing the sting of Online criticism

• How should you use customer feedback to help drive your behaviour?
• How can you use data to measure the responses?
• How do you overcome the critical factors that prevent this?