Melanie Kyrklund

Head of Site Optimisation
Staples Europe

Melanie is Head of Site Optimisation at Staples Europe, the world’s largest office products company with a presence in more than 26 countries throughout North and South America, Europe, Asia and Australia. Having started out on the acquisition side of online strategy as an international media buyer and affiliate manager, she brings well-rounded knowledge of both the demand and e-commerce channels to her commercial strategy, underpinned by analytical expertise. She has been focused primarily in the area of conversion optimisation for the past 6 years, and is fascinated by the way data, customer insights, psychology, personalisation, marketing and UX design all converge within this discipline. She currently heads up a specialist team focused on ecommerce analytics, testing, personalisation, usability and onsite search optimisation who use data, user testing and qualitative feedback to deliver business and user experience improvements.

Check out the incredible speaker line-up to see who will be joining Melanie.

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Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

9:40 AM Getting it right: Leveraging the power of personalisation across new markets to become a real-time retailer

With the right approach, personalisation promises to offer both a more engaging customer experience and allow retailers insights into predicting future consumer behaviour, leading to increased sales and measurable bottom line results.

In this presentation, Qubit CEO Graham Cooke teams up with a leading global retailer to explain the practical steps needed to deliver personalisation in real-time, from data collection to finding insights and having the right team behind you. We will offer first hand case studies of how this retailer approaches their conversion optimisation strategy, illustrating with rich examples. Expect a highly visual presentation peppered with research, video and practical inspiration for immediate use in your business.