eTail Germany 2015 (past event)
17 - 19 March, 2015
Maritim proArte, Berlin, Germany
Array
Day 2 - Unleashing your Omni-channel potential
8:00 am - 8:45 am Registration and refreshments
8:45 am - 8:50 am Conference Director's Welcome
Nick Hendry, Conference Director, eTail Germany 2015
eTail Germany 2015
Nick Hendry
Conference DirectoreTail Germany 2015
8:50 am - 9:00 am Chairperson’s Welcome and opening remarks
9:00 am - 9:20 am Redefining the future of e-Commerce in Germany
• An analysis of e-Commerce growth in Germany
• Forecasting the next major trends in: oCloud, Mobile, Omni-channel and Analytics
• How will these new trends impact retailers over the next 3 years? •Outlining eBay’s new initiatives for driving customer engagement in this new world
• How does Stephan see this world changing?
• Forecasting the next major trends in: oCloud, Mobile, Omni-channel and Analytics
• How will these new trends impact retailers over the next 3 years? •Outlining eBay’s new initiatives for driving customer engagement in this new world
• How does Stephan see this world changing?
9:20 am - 9:40 am How to use mobile as a key to unlocking Omni-channel
• How can this be achieved?
• What advantages do you stand to gain?
• How can Pure Players and shopping clubs use mobile as a driver in their Omni-channel journey?
9:40 am - 10:00 am Getting it right: Leveraging the power of personalisation across new markets to become a real-time retailer
With the right approach, personalisation promises to offer both a more engaging customer experience and allow retailers insights into predicting future consumer behaviour, leading to increased sales and measurable bottom line results.
In this presentation, Qubit CEO Graham Cooke teams up with a leading global retailer to explain the practical steps needed to deliver personalisation in real-time, from data collection to finding insights and having the right team behind you. We will offer first hand case studies of how this retailer approaches their conversion optimisation strategy, illustrating with rich examples. Expect a highly visual presentation peppered with research, video and practical inspiration for immediate use in your business.
In this presentation, Qubit CEO Graham Cooke teams up with a leading global retailer to explain the practical steps needed to deliver personalisation in real-time, from data collection to finding insights and having the right team behind you. We will offer first hand case studies of how this retailer approaches their conversion optimisation strategy, illustrating with rich examples. Expect a highly visual presentation peppered with research, video and practical inspiration for immediate use in your business.
10:00 am - 10:35 am How to break down silos to create a truly Omni-channel organisation
• What does Omni-channel mean to you?
GTR Media Services
• How does it create consumer opportunities?
• How do you start this process?
• What are the development areas?
• What should you invest in first?
• Technology, Infrastructure, Staff, Branding
• What does a seamless ‘online’ and ‘offline’ brand look like?
Simon Ritter
Managing DirectorGTR Media Services
10:35 am - 11:20 pm Coffee and networking break in the exhibition hall
11:20 pm - 11:40 am Developing to a Cross-Channel Retailer at Northen Europes largest Toy Store
Having sold toys through its store network in the northern part of Europe for the last 50 years, TOP-TOY is now developing its strategy to harvest the benefits from a business with integration between digital and brick & mortar sales. This presentation will cover the starting point, framework and strategic considerations for becoming an Cross-Channel retailer.
11:40 am - 12:00 pm Maximising the customer touch points on the path to Omni-channel personalisation
12:00 pm - 12:20 pm Omni-channel change management: Where the challenge really begins
• The two main hurdles
• Short vs Long-term
• Your customer’s worst enemy
12:20 pm - 12:40 pm Hello, may I introduce you to your digital customers?
12:40 pm - 1:00 pm How to use customer feedback as a driver of the Omni-channel experience: Embracing the sting of Online criticism
• How should you use customer feedback to help drive your behaviour?
• How can you use data to measure the responses?
• How do you overcome the critical factors that prevent this?
• How can you use data to measure the responses?
• How do you overcome the critical factors that prevent this?
1:00 pm - 1:10 pm Driving always on customer engagement: interacting seamlessly wherever and whenever your customers are with relevant messages.
1:10 pm - 2:00 pm Lunch and networking break in the exhibition hall / Kount Private Lunch (invitation only)
2:00 pm - 2:10 pm Choose your Stream
Stream A - Managing Channels
Stream B - Conquering New Markets
Moderated by Simon Ritter
Stream C - Interactive Boardrooms
Retailer Only. No translation available
Stream D - Synergy Workshops
Retailer Only. No translation available
Stream B - Conquering New Markets
Moderated by Simon Ritter
Stream C - Interactive Boardrooms
Retailer Only. No translation available
Stream D - Synergy Workshops
Retailer Only. No translation available
MANAGING CHANNELS
2:10 pm - 2:30 pm How does Social Commerce stimulate your reputation and boost conversion?
• How can you use Social commerce to boost your reputation?
• What areas can you capitalise on?
• How can you unleash this as a sales channel?
• How do you enhance your conversion from this channel?
• What areas can you capitalise on?
• How can you unleash this as a sales channel?
• How do you enhance your conversion from this channel?
CONQUERING NEW MARKETS
2:10 pm - 2:30 pm How do you engage your audience in new markets?
• What are the benefits of each approach?
o Can they be effectively combined?
• How can you be efficient when centralising?
• What should be localised?
o Product?
o Service?
o Branding?
o Advertising?
• What are the critical success factors to efficient localising?
• How can you measure success?
o Can they be effectively combined?
• How can you be efficient when centralising?
• What should be localised?
o Product?
o Service?
o Branding?
o Advertising?
• What are the critical success factors to efficient localising?
• How can you measure success?
INTERACTIVE BOARDROOMS
2:10 pm - 2:30 pm How can a Pure Play retailer unleash the full potential of multi-channel retailing?
• How can a Pure Player benefit from going offline?
• When are you ready to venture offline?
• How can you leverage an offline presence?
• How does your marketing strategy change with the introduction of an offline element?
• When are you ready to venture offline?
• How can you leverage an offline presence?
• How does your marketing strategy change with the introduction of an offline element?
SYNERGY WORKSHOPS
2:10 pm - 2:30 pm The Benefits of e-Commerce Ecosystems: Why choosing the right data Center provider is central to the Performance & Development of your e-Commerce business
• What solutions can be employed to reduce latency, improve application response times and improve end-user experience across a multitude of devices
• How you can leverage cloud technology from multiple providers
• How you can establish a platform that connects with an ecosystem of agencies, advertisers, social networks and technology partners
• How you can scale regionally and globally to meet volatile customer demand
• How you can leverage cloud technology from multiple providers
• How you can establish a platform that connects with an ecosystem of agencies, advertisers, social networks and technology partners
• How you can scale regionally and globally to meet volatile customer demand
Stream A
2:30 pm - 2:50 pm Multichannel Optimisation - 360 degree data driven marketing: decisions in real-time to drive your profit
Stream B
2:30 pm - 2:50 pm Business customer service - Top customer care with eBay Austria, Germany and Switzerland
Stream C
2:30 pm - 2:50 pm Interactive Boardroom ContinuedStream D
2:30 pm - 2:50 pm Synergy Workshop ContinuedCase Study Revolution
2:50 pm - 3:40 pm How to revolutionise your product marketingCase Study Revolution
2:50 pm - 3:40 pm Delivering a local e-commerce experience with a global brand
• How do you establish a global presence that meets local needs? •What are the issues that stop you from utilising your current e-commerce platform?
• How can you integrate this to local vendor needs?
• What strategies can you re-use?
• What are the advantages to localising the business?
• How can you integrate this to local vendor needs?
• What strategies can you re-use?
• What are the advantages to localising the business?
Stream C
2:50 pm - 3:40 pm How can you engage customers on your site to encourage loyalty and conversion?
• How do you create engaging content to encourage retention?
• Can this also lead to enhanced conversion?
• What can you do to encourage conversion and ensure growth?
• Can this also lead to enhanced conversion?
• What can you do to encourage conversion and ensure growth?
Stream D
2:50 pm - 3:40 pm Synergy Workshop Continued3:40 pm - 4:10 pm Coffee and networking break in the exhibition hall
MANAGING CHANNELS
4:10 pm - 4:30 pm How to maximise e-commerce success through social commerce
• Top priorities and Key performance indicators
• Change management at a Board level
• How to integrate newly purchased systems with existing legacy systems
• Omni-channel organisation – how do you organise online marketing departments? If the current department already excels in the offline world?
• Change management at a Board level
• How to integrate newly purchased systems with existing legacy systems
• Omni-channel organisation – how do you organise online marketing departments? If the current department already excels in the offline world?
CONQUERING NEW MARKETS
4:10 pm - 4:30 pm Is it Omnichannel, or just Business as Usual? How to succeed whatever you call it
session in English
INTERACTIVE BOARDROOMS
4:10 pm - 4:30 pm Redefining your e-commerce roadmap
SYNERGY WORKSHOPS
4:10 pm - 4:30 pm Redefining the customer experience: A workshop on assessing the usability of your website
Slot reserved for Soaster
Stream A
4:30 pm - 4:50 pm How new technologies change the international tourism industry: The impact of the Omni-channel
Stream B
4:30 pm - 4:50 pm How to sell Across-borders: Insights from a global marketplace
Stream C
4:30 pm - 4:50 pm Interactive Boardroom ContinuedStream D
4:30 pm - 4:50 pm Synergy Workshop ContinuedStream A
4:50 pm - 5:00 pm Market forces and consumer trends that are shaping the omni-channel experience
• Retailers and brands alike are in a constant fight for survival. As consumer expectations converge with market forces, businesses are compelled to relook at their customer engagement models. Moving away from siloed approaches, organisations are revaluating the entire omni-channel experience and how to move customers online to offline seamlessly.
• At the heart of the business change is maintaining credibility, trust and advocacy with consumers through personalisation, meaningful interactions, shareable content and authentic experiences.
• In this session, we will explore the consumer trends and market forces shaping the customer experience and how organisations are rising to the challenge
• At the heart of the business change is maintaining credibility, trust and advocacy with consumers through personalisation, meaningful interactions, shareable content and authentic experiences.
• In this session, we will explore the consumer trends and market forces shaping the customer experience and how organisations are rising to the challenge
Stream B
4:50 pm - 5:00 pm Smart Data Success Stories: From Mass Communication to Hyper-Segmentation
Stream C
4:50 pm - 5:00 pm Interactive Boardroom ContinuedStream D
4:50 pm - 5:00 pm Synergy Workshop ContinuedStream A
5:00 pm - 5:10 pm Market forces and consumer trends that are shaping the omni-channel experience: Continued
• Retailers and brands alike are in a constant fight for survival. As consumer expectations converge with market forces, businesses are compelled to relook at their customer engagement models. Moving away from siloed approaches, organisations are revaluating the entire omni-channel experience and how to move customers online to offline seamlessly.
• At the heart of the business change is maintaining credibility, trust and advocacy with consumers through personalisation, meaningful interactions, shareable content and authentic experiences.
• In this session, we will explore the consumer trends and market forces shaping the customer experience and how organisations are rising to the challenge
• At the heart of the business change is maintaining credibility, trust and advocacy with consumers through personalisation, meaningful interactions, shareable content and authentic experiences.
• In this session, we will explore the consumer trends and market forces shaping the customer experience and how organisations are rising to the challenge
Stream B
5:00 pm - 5:10 pm Turning eyes into buys - With personalisation on all devices: ContinuedStream C
5:00 pm - 5:10 pm Redefining your e-Commerce roadmap
Session in English
Stream D
5:00 pm - 5:10 pm Synergy Workshop ContinuedAll-Star Panel:
5:10 pm - 5:45 pm Multi channel lead generation in the German market: Strategies and ideas for the future
• There a ‘correct’ channel to focus upon?
• Online v offline marketing, which is more effective?
• How do you accurately capture your brand across different channels?
• What are the key factors that ensure a successful campaign?
• Where do you begin Omni-channel marketing: What is the first step to take?
Bonativo
Usabilla
• Online v offline marketing, which is more effective?
• How do you accurately capture your brand across different channels?
• What are the key factors that ensure a successful campaign?
• Where do you begin Omni-channel marketing: What is the first step to take?
Alexandre Eich
CMOBonativo
Mathias Lutz Rackow
Business Development ManagerUsabilla
All-Star Panel:
5:10 pm - 5:45 pm How to adjust your mentality to adapt to local needs
• When are you ready to "go global"?
• Which markets do you enter first?
• Payments: which system to use? oHow do you negotiate the issue of foreign currencies?
• How do you navigate country regulations and local laws?
• Shipping and import costs Vs warehouse management • which is right for you?
• Translating the local language, are there any ways around this? How do you market your product in the new market?
• How do you benchmark against native, market rivals?
GTR Media Services
• Which markets do you enter first?
• Payments: which system to use? oHow do you negotiate the issue of foreign currencies?
• How do you navigate country regulations and local laws?
• Shipping and import costs Vs warehouse management • which is right for you?
• Translating the local language, are there any ways around this? How do you market your product in the new market?
• How do you benchmark against native, market rivals?
Simon Ritter
Managing DirectorGTR Media Services
Stream C
5:10 pm - 5:45 pm Redefining your e-Commerce roadmap: Continued
Session in English