Jacob Borup

Head of CRM
Top Toy

Jacob Borup has been working with eCRM the major part of his work life. Before coming to TOP-TOY he working with Coop Denmark, the largest grocery retailer in Denmark, digitizing their loyalty program, and moving communication from above the line print communication to 1-1 digital communication.

Check out the incredible speaker line-up to see who will be joining Jacob.

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Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016

11:20 PM Developing to a Cross-Channel Retailer at Northen Europes largest Toy Store

Having sold toys through its store network in the northern part of Europe for the last 50 years, TOP-TOY is now developing its strategy to harvest the benefits from a business with integration between digital and brick & mortar sales. This presentation will cover the starting point, framework and strategic considerations for becoming an Cross-Channel retailer.