eTail Germany 2015 (past event)

17 - 19 March, 2015

Maritim proArte, Berlin, Germany

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Jacob Borup, Head of CRM at Top Toy
Top Toy Logo

Jacob Borup


Head of CRM
Top Toy

Check out the incredible speaker line-up to see who will be joining Jacob.

Download The Latest Agenda

Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016


11:20 PM Developing to a Cross-Channel Retailer at Northen Europes largest Toy Store

Having sold toys through its store network in the northern part of Europe for the last 50 years, TOP-TOY is now developing its strategy to harvest the benefits from a business with integration between digital and brick & mortar sales. This presentation will cover the starting point, framework and strategic considerations for becoming an Cross-Channel retailer.