Michael Hartwig

"Michael has worked in advertising and marketing for 17 years across the retail and automotive sectors, for companies such as ebay, BMW and General Motors.

Before joining Google, Michael was the CEO of eprofessional, one of the larger performance agencies in the market place, with a team of a 100+, offering great value to clients. Prior to that, he was the CMO of Zanox where he embraced Europe's biggest Performance Advertising Network, internationalizing marketing, and implementing BI and performance metrics for Marketing & PR.

As a Regional Director at Google, Michael now leads the evangelization and development of the Programmatic ecosystem across Germany, Austria, and Switzerland. "