eTail Germany 2015 (past event)

17 - 19 March, 2015

Maritim proArte, Berlin, Germany

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Rakuten Austria Logo

Dieter Kindl


Chief Executive Officer
Rakuten Austria

Check out the incredible speaker line-up to see who will be joining Dieter.

Download The Latest Agenda

Day 1 - The future of Mobile in the German e-Commerce market

Tuesday, May 3rd, 2016


1:50 PM Customers going mobile: How to reach customers across devices and channels

• How can you reach your new customers across devices?
• What is the most important channel?
• Should you target this channel?
• What are the key benefits of trying to reach customers across all channels?

3:40 PM Drill Down Roundtables

Conquering Responsive Design
Philipp Winklhofer, Head of e-commerce, Schwab
Optimizing mobile traffic
Cengiz Duelger, Head of Web Conversion, SKY Deutschland
Enhancing your Responsive Roadmap
Glen Richardson, CMO, Fruugo
Increasing mobile conversion
Ozgur Dogan, CMO, Hespiburada (Turkey)
Forget conversion: The value of browsing
Philip Rooke, CEO, Spreadshirt
Reaching customers across devices
Dieter Kindl, CEO, Rakuten
Mastering Cross-Channel
Daniel Roethlin, Unternehmensleiter, Exlibris
Using Mobile as a key for the Omni-channel experience
Michael Buller, Director and Spokesman, Verbunds Internet-Reisevertrieb e.V.

Day 2 - Unleashing your Omni-channel potential

Friday, June 3rd, 2016


5:10 PM How to adjust your mentality to adapt to local needs

• When are you ready to "go global"?
• Which markets do you enter first?
• Payments: which system to use? oHow do you negotiate the issue of foreign currencies?
• How do you navigate country regulations and local laws?
• Shipping and import costs Vs warehouse management • which is right for you?
• Translating the local language, are there any ways around this? How do you market your product in the new market?
• How do you benchmark against native, market rivals?