Mediacenter

In August of 2014, Bronto & WBR Digital canvassed industry experts, including Heads and Directors of e-commerce, CEOs, Marketing Directors and other senior level retail professionals, to asses how European retailers are leveraging new technologies and marketing channels. 

In August/September of 2014 WBR Digital surveyed 155 companies across four European countries, the United Kingdom, Germany, France & The Netherlands, focusing on merchants' use of digital and mobile strategy. The following report is a combination of this research and in-depth interviews.

The 2014 holiday season was a roller coaster ride for many UK retailers. Black Friday arrived via the technology super highway from the US, with an unprecedented fanfare. For some it was highly successful: Sales patterns were skewed to earlier in the holiday season. But for many high-profile eBusiness professionals it was a car crash of a day, with unpleasant customer experience and career-impacting implications. Many major websites crashed, logistics failed, and, for some, margins suffered. But Black Friday outside the US has only just begun, and as it gains inevitable momentum, how will it affect retailers, logistics firms, payment providers, and other players in the eCommerce ecosystem across Europe?

The 2nd annual eTail Germany brought together 450 senior online retail professionals from across Germany and beyond. With over 500 online retail professionals expected at the 3rd annual eTail Germany, the event will provide you with three days of expert case studies and best practices from top level speakers on the challenges and opportunities of e-Commerce in Germany. 

This report shows the Top 5 Challenges encountered by eTail Germany delegates. With 32 % of the 51 respondents having mentioned it, the main challenge faced by delegates is Multi-channel Marketing, including issues such as harmonization between channels, improving cross-channel communication and sales as well as the growth of multi-channel commerce.

The Guide is released by The Paypers, the leading independent source of news and intelligence for payment professionals, on an annual basis. The 3rd edition of this ultimate source of reference will be launched in December 2014.

The ROI of Tag Management Report explores the role, challenges and opportunities for improvement in the handling of digital marketing vendor tags, sometimes known as pixels.

Up to 1-in-4 garments bought online are returned. Why? That’s what we’re going to look at it in this paper.

Off all online retail categories, apparel shoppers spend longest on their purchase journey: an average of 27 days. Perhaps this is because only 18% of online shoppers know from beginning from which retailer or brand they are going to buy?

The difficulty in engendering loyalty from customers is a major issue for online  retailers. But for a traditional, high-end shirtmaker like Hawes & Curtis – less subject to the vagaries of ‘fashion’ than younger high street brands – maintaining or increasing customer loyalty, as measured by returning customers, is a vital business objective.

With a greater-than-average volume of sales made online already (and a firmly upwards trend), Pretty Green stood to lose more than most: it could expect, typically, to see more than its fair share of returns for reasons of ’fit’. With an eye to rising levels of online sales, in August 2011 Pretty Green contacted Fits.me – and, by October, had deployed Fits.me’s Virtual Fitting Room solution to help address the very real-world fit questions of its customers.

Thomas Pink was one of the first retailers in the UK to start experimenting with the only Virtual Fitting Room solution that gives shoppers a photographic visualisation of fit: Fits.me.

Global ecommerce sales are growing worldwide at double digit rates. At the same time, competition for online shoppers is fierce. Online retailers increasingly rely on media-rich and interactive features for their websites to drive user engagement and revenue.

This Realities of Online Personalisation Report has been published by Econsultancy in association with Monetate. The research is based on a survey of more than 1,100 digital and ecommerce professionals working for brands and agencies, carried out in February 2013.

Consumer adoption of the internet as a means of trade and interaction. Shoppers in developed regions were first to embrace online retailing. Consumers in emerging markets, such as Brazil and China, soon followed, but now present an even bigger online retailing opportunity than in more mature markets.