The Changing Landscape of Digital & Mobile Strategy for Retailers

In August/September of 2014 RetailMeNot in conjunction with WBR Digital surveyed 155 companies across four European countries, the United Kingdom, Germany, France & The Netherlands, focusing on merchants' use of digital and mobile strategy. The following report is a combination of this research and in-depth interviews.

Headline Findings:

Across Europe, over 65% of companies are spending at least half of their marketing budget of digital marketing - in Germany it's 75% of companies.
92% of companies believe digital that digital spend will increase over the next 3-5 years
56% of companies in UK feel behind the curve on mobile websites compared to Germany and France who are both in the 30%-35% range

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